Let’s face it, the economy hasn’t been that great for retail businesses during the last couple of years, what with one of the largest toy suppliers, Toys“R”Us recently going into administration and closing down all of its stores, it seems no business is safe from the dreaded retail recession of things that are outdated, even if you have a considerably large rear and your last name is conveniently ‘Kardashian’.
There was dejection and a sense of sadness in the air today when Kim, along with her sisters Kourtney and Khloe Kardashian announced that they would be permanently closing their trademark DASH boutique clothing stores.
Not since the end of Blockbuster Video have people felt such an air of emptiness and desolation. Well… almost…
The first DASH store opened in the Kardashians’ hometown of Calabasas, California, with multiple seasons of Keeping Up with the Kardashians capturing the business savvy sisters’ experiences growing their store from a small humble retailer to somewhat of a Kardashian brand of global domination.
As the DASH empire began to expand with additional stores opening up in West Hollywood, New York and Miami, the DASH business and its employees were featured in their own reality TV series called Dash Dolls which was a ratings disaster for the E! Network, and ultimately was not renewed for a second season.
With the series flopping and the business rumoured to be only ‘bleeding money’, it seems the writing was on the ‘décor’ walls for the once popular boutique business, to eventually close down for good.
Even with a generous Donald Trump tax cut, it seems the American public are not so quick to rush out and fork out on their new-found savings on the latest DASH beachwear range, with a fetching plain white bikini costing a whopping $226.00. Go figure!
Yeah… We think we’re better off in Walmart, thanks. Or even at H&M or Forever 21, for instance.
Other popular sellers at Dash, included coffee table books with their perfectly etched faces on the cover and plastic water bottles with their names emboldened on it. So, you too could gulp down and swallow a Kardashian… Yes, we just went there.
Kim made the ‘end of an era’ announcement on her website, in which she was saddened but optimistic about the future.
‘After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores.’
‘We opened our first store as a family in 2006 and, since then, we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our ‘Dash Dolls’ spin-off show, it’s been such a huge part of our lives.’
‘We’ve loved running DASH, but in the last few years, we’ve all grown so much individually. We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on. We love our DASH Dolls and are so grateful for the amazing memories.’
Kim ended by thanking the DASH staff and the customers who were persuaded to spend money on overly expensive items, through the popularity of the Kardashian brand.
‘And we have to give a special thanks to the DASH employees and all of the incredible fans and customers who have supported us throughout the years! We couldn’t have done it without you. Thank you to everyone!’
After the announcement, Twitter users took to the social media platform to tweet their reaction to the news.
‘Should we start a Go Fund Me account for them? I am concerned’ raised one worried user.
While another was more optimistic than disheartened about the news, tweeting, ‘Hopefully we’re beginning the process of phasing them out to obscurity’
This is of course not the first time that the Kardashian’s have gone through the process of closing down a business.
Kourtney and ‘momager’ Kris Jenner opened a kid’s boutique store, aptly named ‘Smooch’ in 2003, but later closed the doors on the business in 2009.
However, with younger sister Kylie Jenner and her cosmetics business raking in $420 million in sales in only 18 months in 2017, maybe the Kardashian Klan won’t be out of a job after all.
Which couldn’t come any sooner as the last we heard, Kris Jenner was trying to flog signed copies of Kim and Ray J’s sex tape on eBay.
Story by Michael Lee
Featured Photo Credit: Slivertimes