Coca-Cola are said to be in serious talks to produce a marijuana infused drink, named “Cannabis Cola”, which will contain the non-psychoactive ingredient CBD (Cannabidiol), with benefits in easing inflammation, pain and cramping.
The drink company that began producing in 1886, when Atlanta pharmacist Dr. John S. Pemberton created a carbonated drink for medicinal purposes, by serving nine milligrams of cocaine inside a Coca-Cola, it was considered a legal tonic. The caffeine came from the kola leaves, and the cocaine gave it that extra jolt of energy.
Fast forward 132 years, now Coca-Cola are said to be close to a deal with a marijuana producer, to grab a slice of the growing marijuana market. Aurora Cannabis are said to be the company that Coke are in talks with over the deal.
CBD will be used inside the new Cola, and if a deal is struck, the drink will be marketed as more of a recovery drink, without the high or buzz.
Bloomberg News reported that sources close to negotiations between Coca-Cola and Aurora said they’re “pretty advanced down the path” of a deal, and that “it’s going to be more of a recovery drink.”
Can you imagine Cannabis Coca-Cola coming out way before Marlboro Marijuana’s? Nobody would have thought it possible, except for Coca-Cola and Aurora Cannabis of course, who would be the first major soft drink firms to enter into the marijuana market.
Canada will be legalizing all recreational use of cannabis next month, and with more US states making it legal next month as well, this is a growing market, but one now wonders if the demand will be there for such a drink? We wouldn’t be surprised to see your average hippie or teenager with a wooly hat getting caught up in the marketing of it all.
CBD oil is already being stocked on shelves as an alternate sleep aid, and with claims it cures depression and anxiety, so Coca-Cola are ready to infuse their drinks with their very own recipe.
In 2016, the Medicines and Healthcare Products Regulatory Agency said that items containing CBD would have to be licensed if provided for medial purposes, with a spokesman for Coca-Cola saying, “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
“The space is evolving quickly. No decisions have been made at this time.”
A spokesman for Aurora Cannabis in Canada said, “Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market.”
Although this drink would contain CBD, it won’t contain THC, the psychoactive ingredient of the plant that gets you high. This aside, more legislation is being called for THC to be made more widely available. CBD remains the safe bet in entering into the marijuana market at this time.
With ‘Cannabis Cola’ potentially on the horizon for Canada and the USA, it will still be some time before anyone would see it rolled out into other continents such as Europe and Asia, where the laws on medicinal marijuana are still way behind.
Story by The Narrator
Featured Photo Credit: Financial Post